Counterfeit policy

X prohibits the sale of or promoting the sale of counterfeit goods on the platform.


What are counterfeit goods?

Counterfeit goods are goods, including digital goods, that are promoted, sold, or otherwise distributed using a trademark or brand that is identical to, or substantially indistinguishable from, the registered trademark or brand of another, without authorization from the trademark or brand owner. Counterfeit goods attempt to deceive consumers into believing the counterfeit is a genuine product of the brand owner, or to represent themselves as faux, replicas or imitations of the genuine product. 


How is this policy different from X’s trademark policy?

X’s trademark policy applies to uses of trademarks that may mislead or confuse others about one’s brand affiliation, other than sale or promotion of counterfeit goods. X’s counterfeit policy applies to the sale or promotion of counterfeit goods.


What is a violation of X’s counterfeit policy?

Selling or promoting counterfeit goods on the platform is a violation of X’s counterfeit policy. X’s counterfeit policy prohibits but is not limited to:

  • Non-genuine products that attempt to pass themselves off as genuine products of the trademark or brand owner.
  • Products described as faux, replicas, or imitations, etc., using a trademark or brand name, without authorization of the trademark or brand owner.
  • The offer, promotion, sale, or facilitation of unauthorized access to content, including digital goods.


How does X respond to counterfeit reports?

We review each report and do the following:

  • If we determine that there is a violation of our counterfeit policy, we may suspend the account or disable access to the material.
  • If you are an advertiser on the X Ads Platform: Promoted content that violates this policy will be rejected and we may remove you from the X Ads platform. 


What is not a counterfeit policy violation?


  • Content which provides news, information, or commentary about goods or services is not a violation of this counterfeit goods policy. 
  • Promotion or sale, including resale, of genuine branded goods, may not be a violation.
  • The use of trademarked materials in a misleading way that does not involve the sale or promotion of counterfeit goods would not be a violation of this counterfeit policy, but may be a violation of our trademark policy.


How do I report a counterfeit policy violation?

If you are concerned about an account violating X’s counterfeit policy, please file a report through our support form. Using the appropriate form ensures we have all the information necessary to process your report quickly. Please provide all information requested in the form. If you submit a report with incomplete information, we will follow up with you to request that information. Please note that this will result in a delay in processing your report.

If you have trouble using the form, try updating your browser or switching to another browser.


What happens if you violate this policy?

If we determine that you violated our counterfeit policy, we may suspend your account. In some instances, an account may be permanently suspended upon first review. If you believe that your account was suspended in error, you can submit an appeal.


Additional resources

Learn more about our range of enforcement options and our approach to policy development and enforcement.

Share this article