How to report X Ads

Make sure it’s a X Ad.

X Ads are paid promotions that brands use to amplify messages, target potential customers, and grow their follower bases. X Ads are identified by a pill listing the name of the advertiser or political advertiser, and designates the content as an ad. X Ads are not the same as a post from an account for a brand or business, or a post that includes “ad” or “sponsored” in the post text. For more information, please see:

What are Promoted posts?

What are Promoted Trends?

Take steps that can immediately resolve the issue.

Note: Consider saving relevant information, such as the post’s URL, if you think you may need to reference a post at a later point.

Dismiss the post: If you see a Promoted post that you no longer want to see, you can dismiss it to remove it right away. This action provides X with feedback about the advertiser and prevents that particular Promoted post from appearing in your timeline again. To read more about dismissing Promoted posts, see here.

Contact the advertiser: Promoted posts are posts first, which means you can interact with them exactly as you would any other post. You may want to reply to the advertiser or, if the advertiser follows you, send them a Direct Message to bring any issues directly to their attention.

Block the advertiser: Blocking an advertising account will prevent its Promoted posts from appearing in your timeline going forward. It will also prevent the account from being displayed as a recommended Promoted Account. To read more about what blocking does on X, see here.


Report the X Ad.

X has a form for reports related to X Ads. Although advertisers are responsible for the content of their profile, posts and all promotions they run on the X Ads platform, we will examine reported violations of the X Ads Policy, the X Rules and Terms of Service and will take action accordingly.

You can report X Ads here.

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