X Shopping Policy

Updated: May 18, 2022


X Shopping enables professionals and organizations to showcase their merchandise to their customers — and potential customers — on X. While X isn't involved in facilitating the purchase, sale or delivery of goods, we want people to have a positive experience in connection with the merchandise they interact with on the platform. Merchants are responsible for making sure they follow all relevant laws, regulations and industry codes when they use our service. Merchants are also responsible for handling and responding to all purchases, deliveries, customer service questions, complaints, problems and disputes.

All merchants who list their merchandise on X’s Shopping products must also comply with X’s Shopping Policy detailed on this page. Please note that X may modify this policy at any time.

In addition, all people who use X must adhere to X’s User Agreement, which includes the X Rules. Advertisers must also follow X’s Ads Policies, and publishers participating in X’s Amplify Program must also comply with X’s Brand Safety Policies.

X’s Shopping products are currently available to select merchants and managed partners.


Merchant Eligibility Criteria

Eligibility requirements to utilize X’s Shopping features are defined below.


Merchant Business Qualifications

Your business meets the following requirements:

  • Your business is located in the US (for clarity this requirement does not apply to X's advertising products).
  • Your business is not a state affiliated media entity.
  • You or your business are not an individual or entity subject to US trade sanctions.
  • You do not exclusively sell merchandise that falls within our Prohibited Merchandise Categories.
  • You are 18 years of age or older. 

Account and Website Requirements

Your X account meets the following requirements:

Your website meets the following requirements:

  • Your website displays clear and accurate contact information. This can include a phone number, email address, “Contact Us” form, or business address.
  • Your website displays a clear return or refund policy. This can include any relevant timeframe and any necessary conditions to receive returns or refunds, or a clear disclosure that you do not accept returns or refunds.
  • Your website displays a clear shipping policy that includes expected shipping time.
  • Your website uses a secure checkout process. This can include payment transactions over a secure processing server (SSL-protected, with a valid SSL certificate).

Merchant Conduct Standards

Merchants participating in X’s Shopping products are prohibited from engaging in the following activity:

  • Listing merchandise that violates legal or regulatory requirements in your market.
  • Listing merchandise that violates any third party’s intellectual property rights. Examples include counterfeit goods and pirated copies of copyrighted works.
  • Listing merchandise for which the law requires the customer’s proof of age to complete a purchase.
  • Listing merchandise from another business’ website domain without their permission.
  • Encouraging abuse, hate, self harm, violence or violent threats. Examples include depictions of hateful symbols, threats of harm against an identifiable individual or protected group, and goods marketed to facilitate purging. Books, video games and other media that depict content in a fictional or educational context are permitted.
  • Publishing inappropriate content. Examples include goods containing profanity, vulgarity, personal attacks and inflammatory language or media.
  • Engaging in potentially deceptive, misleading or harmful business propositions. Examples include posting misleading content like deceptive ‘before and after’ text or images, omitting vital information on pricing or payment terms the customer will incur, and impersonating another person or organization.

Merchandise Standards

All merchandise and descriptors listed in your Product Catalog must meet the following standards:


Technical Requirements

You are required to comply with the following technical requirements for merchandise listed in your Product Catalog:

  • Price merchandise in US dollars.
  • Direct customers to the correct product page for that exact item on your website.
  • Ensure that merchandise listed in your Product Catalog is up to date and available for shoppers to purchase.


Quality Standards

To ensure that Shoppers have a positive experience on X, you must adhere to the following editorial guidelines:

  • Do not link to disruptive landing pages. Examples include automatic downloads, multiple pop ups that cannot be closed, interstitials or other content that interferes with a Shopper’s access.
  • Do not use excessive capitalization, punctuation, and symbols in merchandise descriptors.
  • Do not provide indecipherable, inaccurate or deceptive merchandise information. Examples include clickbait and misleading calls to action.

Prohibited Merchandise Categories

Your merchandise and its descriptors must not include the following:

  • Adult or Sexually Suggestive Content. Examples include sex toys, pornography and items displaying nudity or implied sexual acts.
  • Alcohol. Examples include alcoholic beverages, alcohol-infused foods, and alcohol-branded merchandise.
  • Body Branding and Ultraviolet Tanning Devices. Examples include tanning beds, permanent cosmetics and goods used for tattooing and body piercing.
  • Cause-based Content. Examples include goods marketed to educate or raise awareness or take action in connection with civic engagement, economic growth, environmental stewardship, or social equity cause.
  • Documents, Currency and Financial Instruments. Examples include NFTs, cryptocurrency, gift cards, mortgages, and replicas of official documents like passports.
  • Gambling. Examples include lotto scratchers, fantasy sports, and bingo games. Gambling-related items like playing cards, dice, etc. that can be used for purposes other than for games that result in the payment of money or prizes of value are permitted.
  • Goods Derived from Threatened or Endangered Animal Species. Examples include objects made from ivory and medicinal goods made from tiger skins.
  • Hazardous Goods and Materials. Examples include asbestos, chemical pesticides, and highly flammable substances like propane and fireworks.
  • Health and Wellness Supplements and Substances. Examples include vitamins, weight loss supplements, and substances that contain anabolic steroids.
  • Human Body Parts and Byproducts. Examples include human teeth, nail clippings, and urine.
  • Illegal and Recreational Drugs, Prescription and OTC Drugs and Drug Paraphernalia. Examples include goods containing THC or CBD, and items used to pass drug tests, drug test cleaners and synthetic urine.
  • Live Animals. Examples include pets and livestock.
  • Malicious Hardware. Examples include wiretapping devices and goods used for jamming or descrambling devices, including devices claiming protection from WiFi signals.
  • Political Content. Examples include goods referencing a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.
  • Used Motor Vehicles. Examples include used cars, motorcycles, and boats. New vehicles listed by authorized retailers or by the manufacturer are permitted.
  • Real Estate. Examples include non-portable homes, apartments for rent, and plots of land.
  • Recalled Goods.
  • Regulated Medical Devices. Examples include contact lenses, glucose monitors and breast pumps.
  • Stolen Goods.
  • Services, Subscriptions and Non-Physical Goods. Examples include job postings, solicitations for donations, subscriptions to streaming services, and digital goods like pdf, app downloads, music and movie downloads. Digital devices like smartphones and video game consoles are permitted.
  • Tobacco Goods and Related Paraphernalia. Examples include chewing tobacco, e-cigarettes, tobacco pipes, hookahs, rolling paper and filters.
  • Unauthorized Ticket Sales. Examples include the sale or resale of tickets without prior authorization.
  • Weapons and Weapon Accessories. Examples include knives, ammunition, explosives, and instructions on assembling weapons.

Enforcement Philosophy

All merchants who list their merchandise through X Shopping must comply with the requirements described and referenced on this page. If you violate any of these requirements, act in a manner directly counter to X’s purpose or principles, or otherwise act in a way potentially harmful to X or its customers, we may take some or all of the enforcement actions outlined below — depending on the context, severity, and history of violative behavior:

  • Pause or permanently revoke your access to X’s Shopping features, X’s Professional Account features, X’s advertising suite, or to X.
  • Hide violating content while it is awaiting removal.
  • Remove, or require you to remove, violative content.
  • Limit amplification of your account via recommendations to accounts that do not follow you.