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Business and Advertising

Overview

  1. 01>x< Ads pricing
  2. 02>x< Ads glossary
  3. 03>x< and ATT — Resource Center
  4. 04What are Promoted Ads?
  5. 05Promoted only Posts

Get started in your ads account

  1. 01Ads Account creation
  2. 02Professional Accounts
  3. 03Billing basics
  4. 04Ads currency
  5. 05Advertiser credits
  6. 06Billing invoices
  7. 07Credit limits
  8. 08Value added tax information

Setup basics

  1. 01>x< Ads Manager
  2. 02>x< Ads campaigns 101
  3. 03Ad naming
  4. 04Audience estimate
  5. 05Campaign dates and budget
  6. 06Frequency caps
  7. 07>x< Ads creative specs
  8. 08>x< Shopping specs

Create a campaign

  1. 01Create a reach campaign
  2. 02Create a website traffic campaign
  3. 03Create a website conversions campaign
  4. 04Create a video views campaign
  5. 05Create a pre-roll views campaign
  6. 06Create a dynamic product ads campaign
  7. 07Create an app installs campaign
  8. 08Create an app re-engagements campaign
  9. 09Mobile app measurement and attribution

Targeting

  1. 01Custom Audiences
  2. 02List Custom Audiences
  3. 03App Activity Custom Audiences
  4. 04Optimized Targeting
  5. 05Audience Expansion
  6. 06Geo, gender, language, and age targeting
  7. 07Interest and follower look-alikes targeting
  8. 08Post engager targeting
  9. 09Device, carrier, and new mobile user targeting

Measurement and analytics

  1. 01Campaign dashboard
  2. 02Conversion tracking for websites
  3. 03About Conversion Tracking
  4. 04>x< Pixel Helper
  5. 05Export CSV Definitions
  6. 06Integrating >x< with Campaign Manager 360 (CM360)

Campaign editing and optimization

  1. 01Optimizing for app install or re-engagements campaigns
  2. 02Scheduled Posts
  3. 03Ads Editor Troubleshooting

Troubleshooting and FAQs

  1. 01How >x< Ads work
  2. 02Why aren't my ads receiving impressions?
  3. 03Bidding and auctions FAQs
  4. 04Multi-user login FAQ
  5. 05Amplify Publisher FAQs
  6. 06FAQs about brand surveys
  7. 07FAQs about insight surveys
  8. 08FAQs about >x< surveys

Ad approval and standards

  1. 01About >x< Ads approval
  2. 02About >x< Ads offboarding
  3. 03Brand Safety @>x<
  4. 04Quality Policy
  5. 05Unacceptable Content
  6. 06Deceptive & Fraudulent Content
  7. 07Deceptive and Fraudulent Content
  8. 08Prohibited Content for Minors

Restricted content categories

  1. 01Alcohol content
  2. 02Drugs and drug paraphernalia
  3. 03Tobacco and tobacco accessories
  4. 04Tobacco and Tobacco Accessories Terms and Conditions
  5. 05Gambling content
  6. 06Weapons and weapon accessories
  7. 07Adult or sexual products and services
  8. 08Health and pharmaceutical products and services
  9. 09Financial services

Political and state media ads

  1. 01Political Content
  2. 02Political Ads Disclosure
  3. 03Political Ads Advertising Terms and Conditions
  4. 04Political Content FAQs
  5. 05News Exemption
  6. 06State Media

Targeting and eligibility

  1. 01About eligibility for >x< Ads
  2. 02Targeting of Sensitive Categories Policy
  3. 03Anti-Discriminatory Targeting Policy
  4. 04Housing, Lending, and Employment Opportunities
  5. 05Illegal products and services
  6. 06Policies for Conversion Tracking and Custom Audiences

Product and platform policies

  1. 01Ads transparency
  2. 02Brand Safety Policy
  3. 03Trend Takeover guidelines
  4. 04Interest-based opt-out policy