Whether you’re a small business or a large brand, >x< Ads campaigns can be customized to accommodate your budget. There is no minimum spend required for >x< Ads, and you always have complete control over how much you want your campaigns to spend.
Plan your budget by learning more about bids and auctions.
Bids
A bid represents how much you’re willing to pay for the desired action of the objective you’ve selected.
When your campaign starts, it enters the >x< Ads auction. There it will compete against other advertisers targeting the same audience. The ad will serve based on factors including the relevance of your ads to your targeted audience, and the bid you set. The advertiser with the higher bid generally has a greater chance of winning the auction and having their ad serve.
Additionally, each campaign objective and ad group goal combination offers corresponding bid strategies and “Pay by” options. For example, when you choose the Engagements objective, you will only pay when someone engages with your post (including a click, repost, reply, like, poll vote, etc). For the Video views objective (paired with the “Video views” goal), you have the option to choose between “Pay by impressions (recommended)” or “Pay by Video views.”
Learn more about setting a competitive bid and the different bid types as well as >x<’s different objectives & goals here.
In addition to your bid, you can set a campaign budget for the total amount you want to spend.
Auctions
The price you’ll pay per desired action is not a fixed rate. Our ads serve on an auction system, where all advertisers bid on available ad space for the audience they want to reach.
How much you pay for your campaigns will depend on factors including:
- How engaging your ad is
- The size of your targeted audience
- How many other advertisers are also targeting that particular audience
- How much you bid
In general, audiences in high demand will require higher bids to serve. Learn more about how your targeting criteria affects how ads serve.
Frequently asked questions
How much you pay in your campaigns is up to you. By setting up your budget during the campaign setup, you can control the amount you'll be charged. Learn how to set your campaign dates and budget.
The price of each desired action in your campaign is not a fixed rate, as our campaigns are priced in an auction model. The targeting, creatives, and bid you select in your campaign setup will help determine how much each billable action costs.
We recommend setting your campaign budget to an amount you're comfortable spending, and then follow our campaign optimization guides to reach your goal price per action.
Learn more on why your campaigns might not be receiving impressions.
Ready to get started?
Speak with an >x< Ads expert to tailor your campaigns for the best possible ROI and unlock the full potential of your advertising efforts.