There are so many good conversations happening on X, it may be hard to find what’s most relevant to you from time to time. That’s where Topics can help.
There are numerous Topics across many categories on X to follow. We’re working hard to add new Topics all the time. How do we choose which Topics to offer? They’re based on the volume and health of conversations happening on X. For volume, we look at how much people are posting, Reposting, replying, and liking posts about that Topic.
We want Topics on X to reflect the broader, lasting conversations people have about the events, people, and things they discuss. So we use machine learning to find related posts from these conversations. This could mean they post a lot about the Topic or interact a lot with posts about the Topic. From there, we find the posts that are most interesting to those people, using algorithms, keywords, and additional signals.
We’ve implemented a number of protections to help keep conversations included in a Topic healthy and free from abuse — including working to not recommend posts for a Topic if the engagement is manipulated or spammy.
While scrolling through your Home timeline, we may suggest a Topic for you to follow.
Tap or click on the Follow button next to the suggested Topic to follow.
Go to the more icon and tap or click on Topics.
A popup with options will appear.
Tap or click on Topics.
If you are following any Topics, they will appear here. You can select to follow more by clicking the Follow button.
If you are not interested, you can select the button and those Topics will appear in the Not Interested category of Topics. You can always choose to follow these Topics if you change your mind.
In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
Tap or click on the icon from the top of the Tweet and select Unfollow.
On mobile, tap Topics in your profile icon menu. On web, go to the more icon and tap or click on Topics.
Tap or click on the button next to the topic.
Up to 100 of your followed Topics are visible at a time in your Topics menu. To see all your followed Topics, and those we think you are interested in based on your activity and profile, visit Your X data.
Go to Settings and privacy in your profile icon menu, and then tap Privacy and safety.
Below the Data sharing and off-X activity section, tap Ad preferences, then See your X data.
You may need to enter your username or email address associated with your X account. Enter your password and tap Confirm.
From the Your X data screen, tap Interests and ads data.
Tap Interests from X.
Deselect any Interests you’d like to opt out of.
Go to Interests from X in Your X data.
Deselect any Interests you’d like to opt out of.
Go to Interests from X in Your X data.
Click or tap the Known For tab at the top.
Deselect any Topics you do not want to be Known For.
Go to their profile.
Click or tap the more icon at the top of their profile page.
Select View Topics.
Topics you follow are public. Anyone who can see your full profile can view the Topics you follow. If your posts are protected, only your followers can see your Topics. To protect your posts, go to your Privacy and safety settings and select Protect your posts.
Just like with accounts you follow, you can unfollow Topics at any time. Go here for steps on unfollowing a topic. We may still occasionally recommend Tweets about a particular Topic, for example, if you continue to like, Tweet, or Retweet about it. When you unfollow a Topic, we will no longer suggest content based on the fact that you followed that Topic.
We strive to constantly improve your Topics experience and the suggestions we show you. We’ve made it easier for you to indicate when you’re not interested in a Topic we might suggest for you within your Home timeline and Explore tab. Simply tap the Not Interested selection in the suggested Topic prompt.
You can always opt-out of interests by visiting Interests from X in Your X data. We won’t use that Topic to personalize your experience on X, and we will not recommend it as one you can follow in the future, unless you specifically search for it. Please note that these changes can take some time to take effect across our systems, and you may still see content about a Topic due to other reasons such as following someone who is talking about it.
As we continue to build new Topics, including Topics that may involve more complex subjects and interests, we may take a cautious approach by only featuring a limited amount of accounts to start before adding more over time. We do this to test out the Topic and adjust our systems so we’re serving you the most interesting, healthy posts.
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