About rules and best practices with account behaviors

Below, we’ve outlined a basic introduction to X's rules and best practices related to some of the most common questions we come across. For a comprehensive list of account behaviors that could lead to potential account violations, please see the X Rules.


Automated proactive following and automated un-following are not allowed. For example, aggressively or indiscriminately following hundreds of accounts to get attention can create a frustrating experience for people. Read about following rules and best practices.



You can direct a post to a specific person using replies and mentions. The reply feature is intended to make communication between people easier, but repeatedly posting duplicated and unsolicited replies to many accounts is considered spam behavior.


Trending topics

Participating in X trends is a great way to join a worldwide public conversation. Our FAQs about trends on X article has information on how to join in. However, posting unrelated posts to trends in order to get attention could result in your account being suspended. 


Paid partnership

While posts promoted through X's advertising services are labeled as “Promoted” and must abide by our X Ads Policies, organic, non-promoted posts may also be considered paid product placements, endorsements, or advertisements (“‘Paid Partnerships”). Please see our Paid Partnerships policy for details.


Search (and contests)

X search is a powerful way to find out what people are talking about, right now. We may filter accounts from search if they're degrading the search experience for other people (by posting lots of duplicate links, for example). Read about our X search rules and restrictions for more information. To learn how to run a contest, read about our Guidelines for Promotions on X.



If you’d like to add account automation, read our Automation rules and best practices article.


Having Trouble?

Check out our complete list of articles outlining our policies, guidelines and best practices.

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