How to increase your reach

When you’re excited about something you’ve posted and want to share it with more people, you can promote it to increase its reach and help it find a bigger audience. Promoting a post is easy, and we provide tools to help you track progress and view results along the way.

How to reach more people

To get started, find the post you would like to promote (you can only promote a post that you’ve already posted):

  1. Go to your profile.
    1. Via web: Click your profile icon.
    2. On X for iOS: In the top menu, tap your profile icon, then tap Profile.
    3. On X for Android: In the top menu, you will either see a navigation menu icon  or your profile icon. Tap whichever icon you have, then tap Profile.
  2. Find the post you’d like to promote.
  3. Click or tap the View post activity icon  
  4. Click or tap Promote your post.
  5. The first time you promote a post, provide the following information:
  6. Select your Country and time zone, provide your Contact information, and agree to the X Advertising Terms. Then tap Next.
  7. Enter your Credit/debit card information and your Billing address. Then tap Next
    Note: This information will be securely stored for future promoted posts.
  8. Under Targeting, select the Location you would like to target with your post. You can select Worldwide or target areas closer to your location.
  9. Under Budget, select the amount you would like to spend. You can spend between $10 and $2,500 (or local equivalent), and we’ll show you the estimated number of engagements for each amount.
  10. Click or tap Confirm spend to kick off your promotion.

Note: Once the promotion cycle has ended, you can promote the same post again.

Tracking progress and viewing results

You can track your results in real time and view final results once the promotion is complete:

  1. Find the post you promoted and click or tap it to open the post detail.
  2. Click or tap the post activity icon 
  3. You’ll be able to view results organized by organic and promoted engagements:
    • Link clicks (if your post included a link);
    • Impressions (the number of people who saw your post); and
    • Total engagements (the number of interactions with your post).

For more detailed analytics and advanced controls for your promoted post, you can log in to using your X username and password. Each time you promote a post, it is logged as its own campaign in the Campaign tab.

Managing your credit card information

Once you’ve entered your credit card information, it is stored for future post promotions.

You can modify existing credit/debit card information, or add additional cards, by visiting

  1. Log in to using your X username and password.
  2. Click your account name (in the top header bar) and select Payment methods from the menu.
  3. From here you can identify a default card for use (if you have multiple cards associated with your post promotions); delete a card; and add new payment methods.

Note: Credit or debit cards stored for use with post promotions or ad campaigns are stored on, separately from payment methods you may have saved in your account payment settings in order to purchase products using X.

How long will my promotion last?

Typically a Post promotion lasts a matter of hours, but overall duration varies based on variables like the budget, your followers, follower count, etc. You’ll receive a notification once the promotion cycle is complete.


Who will see my promoted Post?

We send your Post to the people who are most likely to appreciate your content. We model based on your current followers, given that your followers are the people who have opted in to see your Posts.


What credit cards do you accept?

We currently accept Visa, MasterCard, and American Express credit and debit cards. Payments are accepted in the official currencies of countries. Learn more about eligibility for X Ads.


What are the supported languages for promoted Posts?

Promoted Posts must use a supported X language. Some of these languages include: Bahasa, English, Spanish, French, Italian, Dutch, German, Portuguese, Japanese, Finnish, Norwegian, Swedish or Danish. Learn more about eligibility for X Ads and supported languages.


Where are the Promoted Posts displayed?

Posts you promote may be displayed in any properties owned and operated by X, e.g. Home timelines, profiles, etc.


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