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App manager

App Manager is a tool in your >x< Ads account where you can add, group, and edit mobile apps to use in app installs or app re-engagements campaigns.

Adding your app

  1. Login to your >x< Ads account
  2. Navigate to Tools > App Manager
  3. Click "Add new app" in the top right corner
  4. Select "Android", "iPhone / iPad", or "iPad"
  5. Input the App Store ID for iOS or Package name for Android for your app
  6. Click "Save"
  7. Your app has now been added to your >x< Ads account!
Add new app dialog with the iOS App Store platform selected and an App Store ID field

Managing your app

Manage apps table listing each app with its deep link scheme, conversion tracking status and an Edit control

Once your app has been added to your App Manager, you can begin promoting it in app installs or app re-engagements campaigns.

If you want to promote both the Android and iOS versions of your app in one campaign, you must group your apps.

To group your apps, you must first have them setup and verified with mobile app conversion tracking. Then click "Edit" next to the app you'd want to group and click "Add to group". From there, you'll be able to link your apps and promote them in a single campaign.

App groups explainer: a group is the same app across Android, iPhone and iPad, promotable in one campaign
Edit menu on a verified app with the options Update deep link scheme, Add to group and Promote

Frequently asked questions

  • Please note that >x< Ads uses a third-party vendor to validate App Store entries. It can take 2-4 days for the information to be passed to >x<'s servers. If you're receiving a warning stating "This is not a valid App Store URL or ID," please try again in the subsequent days. You'll be able to successfully add your app in that 2-4 day time window.

    If it's been more than 4 days and you're still having trouble adding your app, please file a support ticket.

Additional reading

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