Original Content Rewards Program

What is the Original Content Rewards Program?

The Original Content Rewards Program is designed to reward creators who produce original, high-quality content. Content in any format – from a post or Article to a video or image – that reflects your own voice, expertise, or creativity. The program is designed to reward creators who bring original ideas, perspectives, expertise, and creativity to X.

What does this mean for Creator Revenue Sharing?

Starting August 7, 2026, we're no longer accepting new enrollments into Revenue Sharing.

If you’re currently enrolled in Revenue Sharing, you’ll continue earning through September 7, 2026. You’ll receive three final payouts: two on August 14 and August 28, in line with the standard payout schedule, and a final payout for earnings accrued through September 7, expected on or around September 11.

Starting September 8, 2026, we'll begin rolling out access for existing Revenue Sharing members to apply for the new Original Content Rewards Program. To join, you'll need to meet the program's eligibility requirements. You can check your eligibility status at any time by going to Creator Studio → Original Content Rewards.

If you've already completed ID verification and have a valid payout method connected to your account, you won't need to complete those steps again. Once approved, you'll continue earning under the Original Content Rewards Program and its Terms and Conditions.

If your account's monetization is currently paused due to a previous policy violation, you will not be eligible to enroll in the Original Content Rewards Program at this time.

How does the program work?

Eligible creators earn payouts based on qualified impressions generated by their original content. Payouts are issued every two weeks as long as your account and content continue to meet the program's requirements.

What are qualified impressions?

Qualified impressions are unique impressions from Premium users (subscribers to X Premium Basic, Premium, Premium+, or Premium Business) on the Home Timeline feed, where at least 50% of the post is visible.

The following are excluded from qualified impressions:

• Impressions from the same account counted more than once per post

• Paid, promoted, or artificially generated impressions

• Fraudulent impressions

What is considered original content under this program?

Original content is content you have personally created – written, filmed, designed, or produced – that reflects your own voice, perspective, or expertise.

Commentary is at the heart of X. Reacting to, analyzing, or building on what's happening in the world is a legitimate and valued form of original expression. Content that adds your genuine perspective, whether that's breaking down a news story, sharing your take on a cultural moment, or adding context others don't have, counts as original under this program.

What doesn't count is content where your contribution is minimal or absent. If the primary value comes from someone else's work and you've done little to transform or add to it, it won't generate qualified impressions under the program.

Specifically, the following content types are not considered original content under the Original Content Rewards Program:

• Copied content: Text, images, or videos copied entirely from other creators or sources without any original contribution. This includes content that is downloaded from X or other platforms and then reuploaded onto X.

• Minimally modified content: Content reproduced from others with only slight changes, such as changing a word or two in a post, adding a filter, adjusting video speed, or placing a text overlay, that don't meaningfully transform the original.

• Aggregated content: Posts, videos, or images that primarily compile or combine content from other creators or sources without adding substantial new perspective or framing.

• Cross-platform reposts: Content taken from other platforms and reposted by someone other than the original creator.

Original Content and Intellectual Property

These Original Content Rewards guidelines are separate from X's intellectual property policies.

Content may qualify as original under this program and still violate our intellectual property rules. Creators are responsible for ensuring they have the necessary rights, permissions, or licenses to use content created by others.

As a reminder, posting content that infringes another person's intellectual property rights is not permitted on X, regardless of whether the content would otherwise qualify as original under this program.

X may modify or cancel the Original Content Rewards Program at any time in its sole discretion, including for business, financial, or legal reasons. X reserves the right to accept or revoke your participation in the Original Content Rewards Program at its sole discretion, including for business, financial, or legal reasons. Please ensure you comply with the Original Content Rewards Program Terms and X Rules. Failure to do so may result in you being excluded or removed from the program.