Promoted Post Terms

By participating in the Promoted Post Program in a particular country, you agree that your participation will be governed by the following terms and conditions (this “Agreement”):

1. PROGRAM. In an effort to expand the reach of your “Post(s)”, defined as short-form text and multimedia-based messages distributed via the X Service, we provide you with the ability to promote your Post(s) as further described here: https://business.x.com/help/campaign-setup/quick-promote. The ability to promote a Post is only available through the X iOS App. X may, in its sole discretion, restrict the ability to make this product available in certain countries and reserves the right to modify the list of supported countries from time to time.

2. PAYMENT TERMS.

a. All fees and charges incurred in connection with promoting a Post must be paid in full at the time of purchase, and you authorize us to charge your credit card or charge card for any and all amounts and fees you incur in connection with the Promoted Post Program. The types of credit cards or charge cards that we accept and the timing of the charges and fees may change without prior notice. The issuer of your payment method may impose additional requirements and/or other charges. You authorize us, subject to applicable law, to: (i) update your payment information with data we obtain from your financial institution, the issuer of your credit card or charge card, or from a payment network; (ii) retain your payment information for as long as is necessary to meet all of your payment obligations to us or until such time as you revoke this authorization in accordance with procedures prescribed by us, whichever is later; and (iii) share your related billing and payment information with companies who work on our behalf, such as payment processors and/or credit agencies, for all purposes reasonably associated with acceptance of payment, including fraud detection, verifying credit, effecting payment, and servicing your account. Any revocation by you of this authorization will become effective when all charges and fees associated with your use of the Promoted Post Program have been fully satisfied. Your revocation of this authorization will have no effect on your liability for incurred charges and fees. When you make a payment, you explicitly agree: (i) to pay the price listed along with any additional amounts relating to applicable taxes, credit card fees, bank fees, foreign transaction fees, foreign exchange fees, and currency fluctuations; (ii) to abide by any relevant terms of service, privacy policies or legal agreements or restrictions (including additional age restrictions) imposed by Apple in connection with your use of Apple’s in-app purchasing functionality; and (iii) that your Post will be promoted immediately upon purchase. It is your responsibility to make sure that your banking, credit card and/or other payment information is up to date, complete and accurate at all times.

b. Notwithstanding any other terms set forth in this Agreement, all payments made in connection with promoting a Post are final and not refundable or exchangeable, except as required by applicable law. Refunds or credits are not provided for any unused or partially used product or services and a product or service may not be canceled or paused after it is purchased.

3. ACCESS AND RESTRICTIONS. Your participation in the Promoted Post Program is subject to our policies as updated from time to time, including our Privacy Policy (https://x.com/privacy), Terms of Service (https://x.com/tos), the policies of any X entity (or available at any successor websites or locations), and, to the extent that item (iii) of Section 4 below applies, the X Ads MSA (https://legal.x.com/ads-terms.html) and X Ads Policy Guidelines (https://x.com/adspolicy).

4. YOUR SITE AND CONTENT. We are not responsible for any aspect of your or any third-party website(s) or application(s), or for any content with which the Posts may be associated. You represent, warrant, and covenant that: (i) all Posts are, and will be updated to remain, current and accurate; (ii) your Posts are either original to you or you have secured all necessary rights, consents, waivers and licenses for their use as contemplated by the Agreement, and you are responsible for all royalties, payments, and fees with respect thereto (e.g., performing rights society fees); and (iii) if your Post is an advertisement, you will clearly and conspicuously disclose that such Post is an advertisement within the content of that Post as required by applicable laws and regulations, including all advertising laws and, where applicable, FTC regulations including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 C.F.R. Part 255.

5. NOTICE REGARDING APPLE. You acknowledge that this Agreement is between you and us only, not with Apple and Apple is not responsible for the products made available to you through the Promoted Post Program. Apple has no obligation whatsoever to furnish any maintenance or support service with respect to the Promoted Post Program. In the event of any failure of the Promoted Post Program to conform to any applicable warranty, then you may notify Apple and Apple will refund any applicable purchase price for the Promoted Post Program to you; and, to the maximum extent permitted by applicable law. Apple has no other warranty obligation whatsoever with respect to the Promoted Post Program. Apple is not responsible for addressing any claims by you or any third-party relating to promoting a Post, including, but not limited to: (i) product liability claims; (ii) any claim that the Promoted Post Program, or the products and services made available through it, fail to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation. Apple is not responsible for the investigation, defense, settlement and discharge of any third-party claim that the Promoted Post Program and/or your possession and use of the mobile application infringe that third-party’s intellectual property rights. You agree to comply with any applicable third-party terms when using the products made available through the Promoted Post Program. Apple, and Apple’s subsidiaries, are third-party beneficiaries of this Agreement, and upon your acceptance of this Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce this Agreement against you as a third-party beneficiary of this Agreement. You hereby represent and warrant that (a) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist supporting" country; and (b) you are not listed on any U.S. Government list of prohibited or restricted parties and are not acting on behalf of any individual or entity on any U.S. Government list of prohibited or restricted parties.

6. TERMINATION. At any time, for any or no reason, we may terminate the Promoted Post Program, and you or we may terminate this Agreement. At any time and at our sole discretion, we may update or modify the Promoted Post Program’s features or functionality, or this Agreement. We may also, at our sole discretion, terminate your participation in or suspend and/or limit your participation in the Promoted Post Program, including suspending or removing your associated Post(s). The X Entities will have no liability regarding the foregoing decisions. Sections 4 through 11 will survive termination of the Agreement.

7. ENTIRE AGREEMENT. This Agreement constitutes the entire agreement and understanding between you and us regarding the subject matter contained herein and supersedes all proposals, representations, claims, and communications in all forms of media (including all instructions, advertisements, messages, and policies), written and oral, regarding the subject matter contained herein. No terms or conditions including without limitation, your pre-printed forms, purchase orders and/or clickthrough or shrinkwrap terms, whether or not signed by or accepted by us, will apply, and all such terms shall automatically be null and void. Only the terms set forth in this Agreement will be binding on us. To the extent applicable, if there is a conflict between this Agreement and the X Ads MSA, the terms of this Agreement shall govern. If any provision of this Agreement is held or made invalid or unenforceable for any reason, such invalidity will not affect the remainder of this Agreement, and the invalid or unenforceable provision will be replaced by a valid provision that has a similar economic effect.

8. FORCE MAJEURE. Neither we nor you will have any liability under this Agreement by reason of any failure or delay in the performance of our or your obligations on account of strikes, shortages, riots, acts of terrorism, insurrection, fires, flood, storm, explosions, earthquakes, Internet and/or electrical outages, computer viruses, acts of God, war, governmental action, or any cause that is beyond our or your reasonable control.

9. RELATIONSHIP. You and we are independent contractors and nothing in this Agreement will be construed to create, evidence, or imply any agency, employment, partnership, or joint venture between you and us. Except as otherwise set forth in this Agreement, neither you nor we will have any right, power, or authority to create any obligation or responsibility on behalf of the other and this Agreement is not intended to benefit, nor will it be deemed to give rise to any rights in, any third party. Notwithstanding the foregoing, you acknowledge and agree that the X entities will be third-party beneficiaries to this Agreement and will be entitled to directly enforce, and rely upon, any provision in this Agreement, which confers a benefit on, or rights in favor of, them.

10. ASSIGNMENT. You may not assign, sublicense, or transfer this Agreement or any right or duty under this Agreement. Any assignment, transfer, or attempted assignment or transfer in violation of this Section 10 will be void and of no force or effect. We and our subsequent assignees may assign, delegate, sublicense, or otherwise transfer from time to time this Agreement, or the rights or obligations hereunder, in whole or in part, to any person or entity such as to our affiliate(s).

11. OTHER. The Promoted Post Program is proprietary to us and is protected by applicable state, federal, and international intellectual property laws and we retain all rights, title, and interests in and to the Promoted Post Program, together with all derivative works, modifications, enhancements, and upgrades, but excluding your Post. Any rights not expressly granted in this Agreement are reserved by you or us, as applicable, and all implied licenses are disclaimed. As used in this Agreement, the word “including” is a term of enlargement meaning “including without limitation” and does not denote exclusivity, and the words “will,” “shall,” and “must” are deemed to be equivalent and denote a mandatory obligation or prohibition, as applicable. Services and obligations to be performed by us hereunder may be performed by other X entities and/or third-party service providers.

Last Updated: April 25, 2025