Your privacy controls for personalized ads

About personalized ads

We work with ads partners to bring you more useful and interesting advertising content through interest-based advertising. For example, we may do this based on information that ad partners share with us. We hope that this increases the usefulness of X Ads for you.

Here’s one way it would work. Let’s say a flower shop wants to advertise a Valentine’s Day special on X. They’d prefer to show their ad to floral enthusiasts who subscribe to their newsletter. To get the special offer to those people who are using X, the shop may share with us hashed emails from their mailing list. We can then match that to a hash of emails that our users have associated with their accounts in order to show them a Promoted post for the Valentine’s Day deal on X.

Another way this works is when a person visits the flower shop’s website. In that case, depending on technologies implemented by the shop’s website, X may collect information through pixels and similar technologies that enable the shop owner to advertise through X and reach those visitors with a Valentine’s Day offer. For more information about pixels and similar technologies we use, see our Cookie Policy

About X marketing

In addition to helping advertisers to reach their audiences on X, X also works with third-party advertising partners, including Google, to market X’s own services, including through the delivery of interest-based ads. These partners may also serve ads on behalf of X advertisers. The privacy options described below apply to interest-based ads served by X; they do not apply to ads served by these other companies, including on X’s behalf. You can learn more about opting out of receiving interest-based ads from other companies at and If you are on the web, you can also opt out of Google Analytics by installing Google’s opt-out browser add-on, and opt out of interest-based Google ads using Google’s Ads Settings.

What are my privacy options?

If you don't want X to combine your activity on X with other online activity from our partners to show you interest-based ads on and off of X, there are several ways to turn off this feature:

  • Using your X settings, visit the Ads preferences settings and disable the Personalized ads setting.
  • If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at to opt out of seeing interest-based advertising from X in your current browser.

On iOS 13 and previous versions only, if you do not want X to show you interest-based ads in X for iOS on your current mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings (precise directions may be different on different iOS versions). On iOS 14 and later versions only, if you don't want X to access your iOS Identifier for Advertising, disable the “Allow Apps to Request to Track” setting in your iOS settings (precise directions may be different on different iOS versions). If you do not want X to show you interest-based ads in X for Android on your current mobile device, enable “Opt out of Ads Personalization” in your Android phone’s settings.

Note: Please confirm that you are logged in if you want to view or change the web settings for your X account. Changing your X settings in your web browser when you are logged out will only affect behavior on that browser while you are not logged in to X.

Opting out of X’s interest-based ads won’t stop you from seeing X ads altogether. For example, you may still see ads on X that are personalized based on other information, including what you post, who you follow, what type of phone you use, where you are, and the links you click on X.

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